Introducing HOUSE 99!

Style icon David Beckham is launching his first global grooming brand, HOUSE 99. Beckham is partnering with L'Oreal to create a brand that provides all the styling tools men need to experiment with their look in order to express their own evolving style and unique identity.

HOUSE 99 merges British barbershop culture and style with hair, skin, beard, and tattoo creativity to build a home for every man's look. With a complete collection of 21 innovative products HOUSE 99 promises to help men everywhere conquer any style they want to achieve.

The brand will launch in the UK, exclusively at Harvey Nichols, on February 1, 2018. But fear not the rest of the world, HOUSE 99 will roll out in 19 counties beginning March 2018.

David Beckham has always challenged the notion of what it means to be "masculine." Famous for always experimenting and changing his look he has redefined 'male culture' across the world. This ethos is what's behind HOUSE 99 and why it will offer exceptional formulas to men who aren't afraid to explore their own unique style.

“I’m so excited to finally share House 99 with everyone around the world! For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house."

So get ready to upgrade your grooming routine with innovative products by HOUSE 99. The brand is both masculine and stylish and offers expert and diverse solutions for each hair and skin type.

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