David Beckham celebrates the official launch of his grooming line, HOUSE 99, at Harvey Nichols.

To celebrate the momentous occasion HOUSE 99 and Harvey Nichols hosted an event that contained some of the most well-groomed guests ever. Alongside HOUSE 99 founder David Beckham, the event was attended by Eric Underwood, Craig McGinlay, Darren Kennedy, Maja Malnar, Sarah Ann Macklin, Antoine Dunn, and a slew of men's grooming influencers - yours truly included!

Throughout the entire venue, guests could see the full range of products HOUSE 99 had to offer. The venue was transformed into a modern grooming parlor with specific references to London's barbershop culture. Needless to say, there was also a bar serving deliciously crafted cocktails!

Among the products, guests discovered HOUSE 99 Seriously Groomed Hair & Beard Balm, Soft Touch Beard Oil and the already famous Bold Statement Tattoo moistrurizer. Sadly, since I can't grow a beard I had to make do with all the lush face and hair products - and believe me there are plenty!

Daniela Rinaldi, Harvey Nichols Co-Chief Operating Officer said:

We are extremely excited to be launching HOUSE 99 by David Beckham exclusively at Harvey Nichols nationwide and online. David Beckham is one of the world's most famous style icons so we're confident that this will be one of the most important grooming launches this year and a great addition to our existing grooming offers.

Chris Reid, HOUSE 99 UK General Manager said:

We are delighted to be exclusively partnering with Harvey Nichols for the global launch of HOUSE 99. We could not think of a better launch partner for a modern men's grooming brand with their unique point of view and incredible grooming and style credentials. HOUSE 99 reflects these values and together we're dedicated to creating a new grooming brand and community for all.

See the full range of HOUSE 99 here!

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