SWATCH AND HACKETT LONDON CELEBRATE THEIR NEW JOINT COLLECTION


Time to head to the beach.


Where Swiss made meets British style: Following the launch of the limited edition MUFFIN watch, in November 2018, Swatch and Hackett London are proud to present the second collection of their collaboration featuring three models inspired by the British seaside.


Among the three Sistem51 mechanical watches, THAMES is the only limited and numbered edition, counting 1,983 pieces, same number as both brands' birthday year. Its dial features a sporty chequered pattern and the silicone strap is kept in shades of blue, just as the British seaside.


Inspired by Hackett London's Spring Summer '19 collection, aptly titled 'British Seaside,' the range of the three new Sistem51 mechanical watches make for the perfect addition to a sophisticated summer look, while enjoying blue skies, warm sand and dreamy beach huts.


"Following on from our very successful collaboration with Swatch we have been inspired by summer stripes that are so much a part of a Gentleman's seasonal kit," said Jeremy Hackett, Chairman and Co-Founder of Hackett London. "From stripe cotton suits to striped socks and striped polo shirts to striped swimwear, we have it covered! We included fine stripes on the dials of our Summertime Swatch watches making them perfect for a seaside holiday."


Gonzalo de Cevallos, Vice President of Swatch, added: "Who's not looking forward to summer - even more so with this new collection of carefree beach styles."

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